LO4: Final product

Here is the final product that we've produced for the Runcee Make Room music video.

LO4 Proof Of Editing

LO4: Drafts of film trailer/ music video

Here are a few drafts of the music video on the way to making the final video.

LO4: Offline edit

LO4: Evidence of editing

Here is the evidence of the editing process when developing for the music video 'Runcee- Make Room'. With these videos we are showing you all the various methods we had to under go in terms of manipulating the footage to suit the style of music video. 








 




 During this section on Adobe Premire we focused on slowing down the footage in order to give a slow motion effect to the introduction of the film.
 

We are inspired by the general look of this video clips effects. It gives the video a trippy look, and we're interesting in incorperating this look into our final product. It should make for good visual effects that could potentially attract the target audience more through the exciting look, we're thinking about layering this effect over a scene which includes jump cuts in order to make the effect and the visuals stand out more to the viewers.



Here is a few clips of footage that we have editied in Adobe Premire in production of the Runcee music video.Within the scenes we had to use the razor tool in order to cut both the audio and the video footage. We did this with the audio due to the fact that the audio was too long and didn't fit in the with the length of the visuals. We used the razor tool on the film footage in order to include jump cuts within the music video and to also make effects that fit in with the musics flow.

LO4: Edit decision list

LO3: Footage log

LO3: Evidence of filming

In this shot you can see me setting up the tripod in preperation for this shot. And you can also see Shayi holding the camera getting ready to change the settings of the camera to a suitable setting for our shoot.

 

During these shots I was trying to figure out what I would need to do in able to adjust the positioning of the camera on the tripod because we were having trouble managing the tilt and pan feature of the tripod, so I had to try and losen the the side screws. I  was also trying to figure out how to change the contrast and brightness to the correct levels in order to gain suitable footage.

          Here are the preformance footage evidence of Shayi preforming the song.

Here are the picutres I took of Salik recording the video of Shayi preforming 'Make Room' in the different location form where we were shooting before.

Here is footage of me trying to capture Shayi in action. The tripod wasn't tilting properly at this point so I had to do it manually.

Here are a few footage that we have editied in Adobe Premire in production of the Runcee music video.

LO3: Rushes

Here is the raw footage of the music video unedited

LO2: Storyboards

LO2: Gaining Permission from the band

LO2: Release and consent forms

LO2: Mind Map Of Ideas

LO2: Production Schedules

LO2: Gantt Chart

LO2: Treatment

The Brief

We've produced a music video that promotes Runcee. The purpose of a treatment is to show the client awareness that we know what we have been assigned in order to create a music video that is designed for our target audience. In addition to this we are using the treatment in order to indicate that our  music video idea has structure in order to gain more funding from the client.

Target Audience

We will be producing a music video in the style of an independent warp style music video.

The target audience for this music video we're going to produce will be aimed at people from the ages of 18  within the ABC1 category on the demographic and scale. The reason we chose this target audience is because some of the lyrical content within this song is considered explicit, therefore inappropriate for younger viewers, however younger viewers are likely to watch it too.

Segment synopsis and how it relates to the brief 

This music video will be a performance video, this is due to the fact that we believe it would be easier to present the music video in this style. This is because I believe a performance video can truly capture the environment and the background of the artist, therefore relating to the genre of music being preformed.

Contingencies

In case something was to go wrong I have considered a few other artists that would gladly offer me their music to use for the music video, but first I would need to gain their written permission before I could use their audio.

If my actors are unable to attend a shoot, or have decided that they don't want to be in the video anymore I must first ensure that I have got them to sign a release form. The release form makes it less stressful for the production team by not having them find a new audio, just a new actor.

I must also ensure that I have a few back up actors, this will help if any of the actors decide to opt out of the music video.

 In case a location is deemed as not suitable based on environmental factors. I think it is smart if we consider different locations if our desired location is not suitable. This is because it doesn't limit us in terms of when it comes to filming.

Key Milestones

• All the planning will be done by the 5th of February
• Filming will start the 8th of February
• Editing will be the 18th of March
• Launch date will be the 22nd of March 

Equipment

The equipment we will be needing to make our music video a success will be:

• 1X Canon 650D
• Tripod
• Costumes the model is wearing, this will relate to the genre of the music because grime is seen as street type music so street clothes would seem suitable for this music video.

Locations

Millhouses Park

Matilda Street

Models/actor

Shayi Aluwoade will be peforming in the place of Runcee, due to the fact that Charles is currently unavailable for the shoot at this current moment in time. Shayi will be pretending to be Runcee for this video.

Health And Safety Consideration

-Weather conditions 

Slippery surfaces and paths could be hazardous when preforming and could result to

the artist falling over whilst preforming.

-Camera damages

we must wear the correct footware when using the cameras in order to reduce the risk of falling with it. We must also wear the camera strap in order to firmly secure the camera.

For each location we much produce: 

A location recce form. This is a form informing us on if the chosen location is suitable for the shoot.

We need photographic evidence of what the location looks like.

And we also need to produce a Risk Assessment.

Legal, Ethical, Scheduling and Certification 

We need to gain permission from Runcee in order to use his audio for the music video. If we do not seek permission from the artist be are breaking the copyright law and we could end up getting prosecuted for it.

Distribution

Our group will be releasing this music video on YouTube, this is due to the fact that it is considered a very popular site in terms of videos and music, and it is also free to use. Another reason why we decided to upload this video on YouTube is due to the fact that wqe have quite a young target audience, which means quite a lot of them use technology such as YouTube on the regular so it would be convenient for them if we used YouTube in order to distribute our final video. Another site that we've thought about distributing our music video on is Twitter, yet again based on the fact that younger people that are within our target audience will be using applications like Twitter so it would be convenient for them to watch the videos that are uploaded on Twitter. The final means of distributing the music video would be uploading the video on facebook, there are millions of users that use Facebook daily, so by uploading the video on a group page on facebook we're able to attract Runcees followers and keep them informed on other videos coming up.

LO2: Contingencies

Due to the lighting around the Park Hill area we have decided to change the location of the shoot to Millhouses Park. This is because we believe that this location will have the better lighting that we require to achieve our desired shot. I also believe that the lighting around this area will be best for the camera's contrast due to the fact that Park Hill was quite a high point up of the city meaning the natural lighting isn't as high as we desired.

I also believe that in terms of locational content, Millhouses Park has more content than Park Hill flats. This should make the location more unique than the other location we originality decided to shoot at.

Incase of anything  going wrong with this location we have to create some contingencies, these are used to help ensure we have a back up plan incase our plan goes wrong.

I think the best contingency plan in terms of the location is to ensure that we find another environment that closely.

LO2: Risk Assessment

LO2: Script (Music video group call this post song lyrics)

lyrics start 0.28(show various locations/ crew member or artsist if no crew members for 28 secs) 

runcee, shout out the endz

train one then i turn him to an expert

all gold chains when i go in

cant talk about hype

skinny jean youtes coming at like i know him

rah holla that been to the hate, now she the one wanna rate

anywhere i go, gun make can go make you step back with your mate

your face on a plate likely to catch a brudda down runcee

seen a pr**k ni**a go for a rant, must be in wake of a real og

role tru in my black nikeey

and the big batty come like e

call me a lil ni**a with a mad flow onm paper u kno runcee

back prick ni**as move silly

i move cus i drunk like a milli

sixteens in a pad and about 2, 3 floors so im chillin

the whole team this kids kinda winning

ring ring on my iphone blinging

fifteen got my chain popped off

on job so you never catch me slipping

check check, step back, step back

holla that, badman on the move

heard my mans on me ?

i told man he better move

you can talk about bustin them 9s

man rolls with a large 16

snap to the back like catch that

then check out the team like rambo

manaman move move move manaman move

manaman move move move manaman move

manaman move move move manaman move

cant believe he came in the night

cant belive he came in the trap

no ratings i was in the back with the gang

like the white show going in black

cant talk about backstabbing

snakes everywhere cus my eyes on my back

good guy in a bad crowd

sixteen got me on a next wave, trust me

one day me and venomz in studio

next day we was setting up the pace

pitt asked when we dropping that video

now ni**as cant see no face

pablo said take a fith gear

so i went ghost half of the year

same here where little man kept actin

on the scene with the whip we skrrrrin

out these rappers on the wall runcee

when they see runceed they run

i see an mc go, whip an mc cus they cant take 3 endz down

bash me on my flow

grind trap house spray in the day

oh you said that i dont rap properly

couple ep coming your way

lyrics end 2.23s

LO2 Shot List

Editing effects

Jump cuts

Audio Echo's

Colour filters

Camera shots and angles

tracking shot

close up shot

mid shot

Medium Close up

extreme close ups

over the shoulder shots

point of view shots

establishing shots

low angle

crane shot

Denzel Curry ‘Ultimate’

Stormzy ‘One Take Freestyle’

https://www.youtube.com/watch?v=RzrLAbKhy0c

Introduction (28 Seconds) (together) all shots are worth 2 sec   (salik storyboard)

Artist name zooming in                                        (Runcee in text on face)

1..Close up starting from low angle, of legs#, body, face (jump cutting) (5 seconds)

2. zooms out into medium pan shot of Runcee and his crew in rhythm with the beat clicks,( 3 secs)

3.Jump cuts to different locations/ different members of his crew. (close ups, mid shots) (7 seconds)

4. Establishing shots of Park Hill area (7 Seconds)

5..Close up transition into mid shot of artist while the artist name in font(6 seconds)

1st verse (ends 1 Minute 25 Seconds) Keenen all shots in this verse are 2 sec each

1.Straight into close up of artist while performing

2. Tracking shot of artist

3.Close up of artist the performing

4. Mid shot of the artist performing

5.close up shot of the artist performing

6. Low angle shot of artist

7. Mid shot of artist

8.Close up shot of artist

9. Mid shot of artist

10. Medium shot of a few of the crew members

11. Transition into a close up shot of the artist

12. Tracking shot of artist performing

11. Cut to different location (Park Hill flats) Establishing shot

12. Close up of crew members

13. Close up low angle of the artist

14. Tracking shot of artist

15. Close up shot of artist

16. Mid shot of artist

17. Tracking shot of artist

18.Close up shot of artist

19.Mid shot of artist

20. Eye line match

2nd verse(chorus)(1.25- 1.40)- Shayi each shot is 2 sec (shayi storyboard)

1.Close up shot of the artist while he is performing (transitions to mid shot from 1-2)

2. Mid shot of the artist while he is performing

3.Tracking shot of artist moving around while he is performing

4.Establishing shot of artist and the location he is in, with some of his crew members in the shot.

5. Close up shot of some of his crew members, while they are doing various hand gestures etc

6. Back into a tracking shot of artist while he is in park hill flats

7. Close up shot of artist

8.Low angle close up shot of the artist while he is performing

9. Mid shot of the artist

10. Close up shot of the artist

11. Mid shot of the artist

12. Eye line shot of the artist

13. Close up shot of artist

14. Mid shot of the artist with some of his crew members in the background

15.  Close up shot of the artist

16. Tracking shot of the artist while performing

17. Establishing shot of the artist and his crew

18. Mid shot of the artist

19. Close up shot of the artist

20. Low angle close up shot of the artist

3rd verse(final) (1.40-2.21)-  Salik all shots are 2 sec (shayi doing storyboard)

1. Straight into a close up shot of the artist

2. Eyeline match shot of the artist

3. Mid shot of the artist with some of his crew members in the background

4. Back into close up shot of artist

5. Tracking shot of the artist

6. Close up shot of the artist

7. Establishing shot of Artist, and location

8. Close up shot of the artist performing

9. Mid shot of the artist performing

10. Eyeline match shot of the artist

11. Close up shot of the artist

12. Tracking shot of the artist

13. Mid shot of the artist

14. Close up of a crew member

15. Mid shot of artist

16. Close up shot of the artist

17. Tracking shot of the artist

18 Close up of artist

19. Mid shot of the artist

20. Close up shot to finish the verse

(outro) (2.21-3)-  Shayi- all shots are worth 2 sec

Close up of artist using hand gestures etc

1. Cuts to a mid shot of the artist  and his crew

Mid shot of location they are in.

2. Close up shot of location that the artist is in
3. Mid shot of the location that the artist is in.
4. Pan shot of the location they are in
5. Low angles of the location
6. Close ups of some of his crew members, and the clothing items that they are wearing
7. Cuts back to close up shot of the artist
8. Tracking shot of artist.
9. Mid shot of the artist

Close up shot of the artist

10. Mid shot of the artist
11. Cuts back to a close up shot of the artist
12. Artist name in text fades in with the artist
13. Our Reyeteous Cinematic Group logo fades in after.

1-5 - keenen           11-15- shayi    6-10 salik             

Assessed by: Alistair, Louis, Taighlor

Strengths:

- Well visualised of what's going to be in the shot

Improve on:

- More shot types could be used e.g. action match, canted angle, needs to be completed

- Next part for the verse could use some more locations that are described clearly.

one thing I need to do to improve is to finish off shot list this is because we need a clear understand about what we are going to be filming .Another thing to do is to use more shot types because they are needed to inform the camera crew on what hey are going to be shooting

Storyboard

Shayi will be drawing numbers 1-4 on the storyboard, it will be his responsibility to be creating a logo and showing the camera shot types we will be using within the introduction.

Keenen will be in charge of showing the camera angles used within the introduction and verse one, he will be working up to part 9 on the storyboard. He will be in charge of showing how the camera techniques will be used within the scenes of the music video. He will also be showing the camera movements within scenes.

Salik will be in charge of the writing section of the storyboard, this will include detailed information on how the camera angles, movement and shot types will be used within each scene. He will also be writing about how certain effects will be used within shots.

Here is a updated version of the shot list

Editing effects

Jump cuts

Audio Echo's

Colour filters

Camera shots and angles

tracking shot

close up shot

mid shot

Medium Close up

extreme close ups

over the shoulder shots

point of view shots

establishing shots

low angle

crane shot

Denzel Curry ‘Ultimate’

Stormzy ‘One Take Freestyle’

https://www.youtube.com/watch?v=RzrLAbKhy0c

Introduction (28 Seconds) (together) all shots are worth 2 sec   (salik storyboard)

Artist name zooming in                                        (LORD XXVII in text on face)

1..Close up starting from low angle, of legs#, body, face (jump cutting) (5 seconds)

2. zooms out into medium pan shot of Keenen and his crew in rhythm with the beat clicks,( 3 secs)

3.Jump cuts to different locations/ different members of his crew. (close ups, mid shots) (7 seconds)

4. Establishing shots of basketball courts, skateboard, graffiti outside utc (7 Seconds)

5..Close up transition into mid shot of artist while the artist name in font(6 seconds)

1st verse (ends 1 Minute 25 Seconds) Keenen all shots in this verse are 2 sec each

1.Straight into close up of artist while performing

2. Tracking shot of artist

3.Close up of artist the performing

4. Mid shot of the artist performing

5.close up shot of the artist performing

6. Low angle shot of artist

7. Mid shot of artist

8.Close up shot of artist

9. Mid shot of artist

10. Medium shot of a few of the crew members

11. Transition into a close up shot of the artist

12. Tracking shot of artist performing

11. Cut to different location (Millhouses park) Establishing shot

12. Close up of crew members

13. Close up low angle of the artist

14. Tracking shot of artist

15. Close up shot of artist

16. Mid shot of artist

17. Tracking shot of artist

18.Close up shot of artist

19.Mid shot of artist

20. Eye line match

2nd verse(chorus)(1.25- 1.40)- Shayi each shot is 2 sec (shayi storyboard)

1.Close up shot of the artist while he is performing (transitions to mid shot from 1-2)

2. Mid shot of the artist while he is performing

3.Tracking shot of artist moving around while he is performing

4.Establishing shot of artist and the location he is in, with some of his crew members in the shot.

5. Close up shot of some of his crew members, while they are doing various hand gestures etc

6. Back into a tracking shot of artist while he is in Millhouses Park

7. Close up shot of artist

8.Low angle close up shot of the artist while he is performing

9. Mid shot of the artist

10. Close up shot of the artist

11. Mid shot of the artist

12. Eye line shot of the artist

13. Close up shot of artist

14. Mid shot of the artist with some of his crew members in the background

15.  Close up shot of the artist

16. Tracking shot of the artist while performing

17. Establishing shot of the artist and his crew

18. Mid shot of the artist

19. Close up shot of the artist

20. Low angle close up shot of the artist

3rd verse(final) (1.40-2.21)-  Salik all shots are 2 sec (Shayi doing storyboard)

1. Straight into a close up shot of the artist

2. Eyeline match shot of the artist

3. Mid shot of the artist with some of his crew members in the background

4. Back into close up shot of artist

5. Tracking shot of the artist

6. Close up shot of the artist

7. Establishing shot of Artist, and location

8. Close up shot of the artist performing

9. Mid shot of the artist performing

10. Eyeline match shot of the artist

11. Close up shot of the artist

12. Tracking shot of the artist

13. Mid shot of the artist

14. Close up of a crew member

15. Mid shot of artist

16. Close up shot of the artist

17. Tracking shot of the artist

18 Close up of artist

19. Mid shot of the artist

20. Close up shot to finish the verse

(outro) (2.21-3)-  Shayi- all shots are worth 2 sec

Close up of artist using hand gestures etc

1. Cuts to a mid shot of the artist  and his crew

Mid shot of location they are in.

2. Close up shot of location that the artist is in
3. Mid shot of the location that the artist is in.
4. Pan shot of the location they are in
5. Low angles of the location
6. Close ups of some of his crew members, and the clothing items that they are wearing
7. Cuts back to close up shot of the artist
8. Tracking shot of artist.
9. Mid shot of the artist

Close up shot of the artist

10. Mid shot of the artist
11. Cuts back to a close up shot of the artist
12. Artist name in text fades in with the artist
13. Our Reyeteous Cinematic Group logo fades in after.

1-5 - keenen           11-15- shayi    6-10 salik             

Assessed by: Alistair, Louis, Taighlor

Strengths:

- Well visualised of what's going to be in the shot

Improve on:

- More shot types could be used e.g. action match, canted angle, needs to be completed

- Next part for the verse could use some more locations that are described clearly.

one thing I need to do to improve is to finish off shot list this is because we need a clear understand about what we are going to be filming .Another thing to do is to use more shot types because they are needed to inform the camera crew on what hey are going to be shooting.

Storyboard

Shayi will be drawing numbers 1-4 on the storyboard, it will be his responsibility to be creating a logo and showing the camera shot types we will be using within the introduction.

Keenen will be in charge of showing the camera angles used within the introduction and verse one, he will be working up to part 9 on the storyboard. He will be in charge of showing how the camera techniques will be used within the scenes of the music video. He will also be showing the camera movements within scenes.

Salik will be in charge of the writing section of the storyboard, this will include detailed information on how the camera angles, movement and shot types will be used within each scene. He will also be writing about how certain effects will be used within shots.