LO2: Treatment

The Brief

We've produced a music video that promotes Runcee. The purpose of a treatment is to show the client awareness that we know what we have been assigned in order to create a music video that is designed for our target audience. In addition to this we are using the treatment in order to indicate that our  music video idea has structure in order to gain more funding from the client.

Target Audience

We will be producing a music video in the style of an independent warp style music video.

The target audience for this music video we're going to produce will be aimed at people from the ages of 18  within the ABC1 category on the demographic and scale. The reason we chose this target audience is because some of the lyrical content within this song is considered explicit, therefore inappropriate for younger viewers, however younger viewers are likely to watch it too.

Segment synopsis and how it relates to the brief 

This music video will be a performance video, this is due to the fact that we believe it would be easier to present the music video in this style. This is because I believe a performance video can truly capture the environment and the background of the artist, therefore relating to the genre of music being preformed.

Contingencies

In case something was to go wrong I have considered a few other artists that would gladly offer me their music to use for the music video, but first I would need to gain their written permission before I could use their audio.

If my actors are unable to attend a shoot, or have decided that they don't want to be in the video anymore I must first ensure that I have got them to sign a release form. The release form makes it less stressful for the production team by not having them find a new audio, just a new actor.

I must also ensure that I have a few back up actors, this will help if any of the actors decide to opt out of the music video.

 In case a location is deemed as not suitable based on environmental factors. I think it is smart if we consider different locations if our desired location is not suitable. This is because it doesn't limit us in terms of when it comes to filming.

Key Milestones

• All the planning will be done by the 5th of February
• Filming will start the 8th of February
• Editing will be the 18th of March
• Launch date will be the 22nd of March 

Equipment

The equipment we will be needing to make our music video a success will be:

• 1X Canon 650D
• Tripod
• Costumes the model is wearing, this will relate to the genre of the music because grime is seen as street type music so street clothes would seem suitable for this music video.

Locations

Millhouses Park

Matilda Street

Models/actor

Shayi Aluwoade will be peforming in the place of Runcee, due to the fact that Charles is currently unavailable for the shoot at this current moment in time. Shayi will be pretending to be Runcee for this video.

Health And Safety Consideration

-Weather conditions 

Slippery surfaces and paths could be hazardous when preforming and could result to

the artist falling over whilst preforming.

-Camera damages

we must wear the correct footware when using the cameras in order to reduce the risk of falling with it. We must also wear the camera strap in order to firmly secure the camera.

For each location we much produce: 

A location recce form. This is a form informing us on if the chosen location is suitable for the shoot.

We need photographic evidence of what the location looks like.

And we also need to produce a Risk Assessment.

Legal, Ethical, Scheduling and Certification 

We need to gain permission from Runcee in order to use his audio for the music video. If we do not seek permission from the artist be are breaking the copyright law and we could end up getting prosecuted for it.

Distribution

Our group will be releasing this music video on YouTube, this is due to the fact that it is considered a very popular site in terms of videos and music, and it is also free to use. Another reason why we decided to upload this video on YouTube is due to the fact that wqe have quite a young target audience, which means quite a lot of them use technology such as YouTube on the regular so it would be convenient for them if we used YouTube in order to distribute our final video. Another site that we've thought about distributing our music video on is Twitter, yet again based on the fact that younger people that are within our target audience will be using applications like Twitter so it would be convenient for them to watch the videos that are uploaded on Twitter. The final means of distributing the music video would be uploading the video on facebook, there are millions of users that use Facebook daily, so by uploading the video on a group page on facebook we're able to attract Runcees followers and keep them informed on other videos coming up.